{"product_id":"why-you-hurt-pain-neuroscience-education-system","title":"Why You Hurt: Pain Neuroscience Education System","description":"\u003ch5\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h5\u003e\u003cbr\u003e\u003cdiv class=\"product-details__description dropin-design\" data-dropin-container=\"u\"\u003e\u003cdiv class=\"pdp-description\"\u003eStudies show that when you teach patients about pain, they will feel less pain, have less fear and move better. This all-inclusive system delivers immediate clinical application of pain neuroscience education. \n\u003c\/div\u003e\u003c\/div\u003e\n          \u003cdiv class=\"product-details__attributes dropin-design\" data-dropin-container=\"ProductDetailsAccordion\"\u003e\u003cdiv class=\"dropin-accordion\"\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003cdiv class=\"dropin-accordion-section\"\u003e\n\u003cdiv class=\"dropin-accordion-section__heading\"\u003e\n\u003cdiv role=\"button\" aria-label=\"Open Features and Benefits\" tabindex=\"0\" class=\"dropin-accordion-section__flex\"\u003e\u003cdiv class=\"dropin-accordion-section__title-container\"\u003e\u003ch3 class=\"dropin-accordion-section__title\"\u003eFeatures and Benefits\u003c\/h3\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__secondary-text-container\"\u003e\u003csvg id=\"Icon_Add_Base\" data-name=\"Icon \\u2013 Add \\u2013 Base\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" class=\"dropin-icon dropin-icon--shape-stroke-2 dropin-accordion-section__open-icon\"\u003e\u003cg id=\"Large\"\u003e\u003crect id=\"Placement_area\" data-name=\"Placement area\" width=\"24\" height=\"24\" fill=\"#fff\" opacity=\"0\"\u003e\u003c\/rect\u003e\u003cg id=\"Add_icon\" data-name=\"Add icon\" transform=\"translate(9.734 9.737)\"\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_579\" data-name=\"Line 579\" y2=\"12.7\" transform=\"translate(2.216 -4.087)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_580\" data-name=\"Line 580\" x2=\"12.7\" transform=\"translate(-4.079 2.263)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003c\/g\u003e\u003c\/g\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__content-container\" style=\"display: none;\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"bold\"\u003eOver a dozen versatile education sessions\u003c\/span\u003e cover a wide variety of patients; 120+ illustrated education cards are intuitively separated into common chronic pain topics\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bold\"\u003eTeaching cues\u003c\/span\u003e guide each session; beginners can deliver the cues directly; after practice, cues function as guidelines\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bold\"\u003eHomework\u003c\/span\u003e promotes deep learning and empowers patients with an active role; includes 50 reproducible homework cards; photocopy the cards or download electronic versions\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bold\"\u003ePain questionnaire\u003c\/span\u003e cards supplement education sessions or homework; 12 questions help unveil how patients conceptualize pain\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bold\"\u003eTeaching index\u003c\/span\u003e ensures accurate selection of session topic; it details each section's message and offers a list of associated clinical issues\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bold\"\u003eInstructions and background\u003c\/span\u003e of pain neuroscience education; here's the how and why of PNE, including the impressive research behind it\u003c\/li\u003e\n\u003cli\u003eEach printed system also includes a link to download a digital version for use on desktop or mobile devices, ideal for facilitating interactive discussions with your patients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003cdiv class=\"dropin-accordion-section\"\u003e\n\u003cdiv class=\"dropin-accordion-section__heading\"\u003e\n\u003cdiv role=\"button\" aria-label=\"Open Product Details\" tabindex=\"0\" class=\"dropin-accordion-section__flex\"\u003e\u003cdiv class=\"dropin-accordion-section__title-container\"\u003e\u003ch3 class=\"dropin-accordion-section__title\"\u003eProduct Details\u003c\/h3\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__secondary-text-container\"\u003e\u003csvg id=\"Icon_Add_Base\" data-name=\"Icon \\u2013 Add \\u2013 Base\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" class=\"dropin-icon dropin-icon--shape-stroke-2 dropin-accordion-section__open-icon\"\u003e\u003cg id=\"Large\"\u003e\u003crect id=\"Placement_area\" data-name=\"Placement area\" width=\"24\" height=\"24\" fill=\"#fff\" opacity=\"0\"\u003e\u003c\/rect\u003e\u003cg id=\"Add_icon\" data-name=\"Add icon\" transform=\"translate(9.734 9.737)\"\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_579\" data-name=\"Line 579\" y2=\"12.7\" transform=\"translate(2.216 -4.087)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_580\" data-name=\"Line 580\" x2=\"12.7\" transform=\"translate(-4.079 2.263)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003c\/g\u003e\u003c\/g\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__content-container\" style=\"display: none;\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrom Adriaan Louw, PT, PhD\u003c\/li\u003e\n\u003cli\u003eAn interactive tool that helps clinicians teach patients about what pain really is and how it works\u003c\/li\u003e\n\u003cli\u003eIncludes over a dozen versatile education sessions with 120+ illustrated education cards, teaching cues to guide each session, 50 reproducible homework cards, pain questionnaire cards, a teaching index, and instructions and background of pain neuroscience education\u003c\/li\u003e\n\u003cli\u003eServes as a valuable companion to the Why You Hurt system\u003c\/li\u003e\n\u003cli\u003eDownloadable homework available at: https:\/\/www.optp.com\/wyhhomework (Username and password included with system)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"gap-wrapper\"\u003e\u003cdiv class=\"gap height-64 block\" data-block-name=\"gap\" data-block-status=\"loaded\"\u003e\n    \u003cdiv\u003e\n      \u003cdiv\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"video-list-wrapper\"\u003e\u003cdiv class=\"video-list block animate-on-scroll\" data-block-name=\"video-list\" data-block-status=\"loaded\"\u003e\n          \u003cdiv class=\"video-slider-wrapper dropin-design\" data-dropin-container=\"ProductVideoSlider\"\u003e\u003cdiv class=\"product-video-slider slider-wrapper\" data-carousel-initialized=\"true\"\u003e\n\u003ch2 class=\"product-video-title\"\u003eProduct Videos\u003c\/h2\u003e\n\u003cdiv class=\"product-video-container slider slider-smooth-scroll\"\u003e\n\u003cdiv class=\"product-video-card\" style=\"min-width: 501px; max-width: 501px; margin-right: 32px; flex-shrink: 0;\"\u003e\n\u003cdiv class=\"video-thumbnail-wrapper\"\u003e\n\u003cdiv class=\"optimized-image-container dropin-design\" data-dropin-container=\"B\" style=\"width: 100%; height: 100%; display: block;\"\u003e\u003cimg alt=\"Video Thumbnail\" width=\"100%\" height=\"100%\" initialdata=\"[object Object]\" loading=\"lazy\" src=\"\/\/www.optp.com\/enrichment\/pdp\/media_165d6dd1da0adeda51699b80f2dc5f3e64ca01573.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" class=\"dropin-image dropin-image--loaded\"\u003e\u003c\/div\u003e\n\u003ca href=\"https:\/\/www.youtube.com\/embed\/mejMFSyy7e4?autoplay=1\u0026amp;rel=0\u0026amp;modestbranding=1\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"dropin-button dropin-button--inline dropin-button--medium dropin-button--primary video-link\"\u003ewatch on \u003cspan class=\"video-link-icon\"\u003e\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"video-description\"\u003eHow to Teach a PNE Session (Card System)\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-video-card\" style=\"min-width: 501px; max-width: 501px; margin-right: 0px; flex-shrink: 0;\"\u003e\n\u003cdiv class=\"video-thumbnail-wrapper\"\u003e\n\u003cdiv class=\"optimized-image-container dropin-design\" data-dropin-container=\"B\" style=\"width: 100%; height: 100%; display: block;\"\u003e\u003cimg alt=\"Video Thumbnail\" width=\"100%\" height=\"100%\" initialdata=\"[object Object]\" loading=\"lazy\" src=\"\/\/www.optp.com\/enrichment\/pdp\/media_10bfe7d33515997b25166e46999db1327b690999d.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" class=\"dropin-image dropin-image--loaded\"\u003e\u003c\/div\u003e\n\u003ca href=\"https:\/\/www.youtube.com\/embed\/Fyj6N4wrOxw?autoplay=1\u0026amp;rel=0\u0026amp;modestbranding=1\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"dropin-button dropin-button--inline dropin-button--medium dropin-button--primary video-link\"\u003ewatch on \u003cspan class=\"video-link-icon\"\u003e\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"video-description\"\u003eWhy You Hurt Pain Neuroscience Education System\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"nav prev\" style=\"display: none;\"\u003e\u003c\/button\u003e\u003cbutton class=\"nav next\" style=\"display: none;\"\u003e\u003c\/button\u003e\u003cdiv class=\"progress-bar\" style=\"display: none;\"\u003e\u003cdiv class=\"progress\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"gap-wrapper\"\u003e\u003cdiv class=\"gap height-64 block\" data-block-name=\"gap\" data-block-status=\"loaded\"\u003e\n    \u003cdiv\u003e\n      \u003cdiv\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-small-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-small-image row-reverse block-pb-24 img-dark text-align-center block\" data-block-name=\"two-column-with-left-small-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-5-wrapper dropin-design\" data-dropin-container=\"ContentBlock5\"\u003e\u003cdiv class=\"content-layout-container-5\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"image-column\"\u003e\u003cdiv\u003e\n        \u003cp\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_199dd14ed67e75d37ab416fa825dfcea55436f5e8.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_199dd14ed67e75d37ab416fa825dfcea55436f5e8.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_199dd14ed67e75d37ab416fa825dfcea55436f5e8.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_199dd14ed67e75d37ab416fa825dfcea55436f5e8.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1008\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n        \u003c\/p\u003e\n        \u003cp\u003eThe PNE system is conveniently packaged in a sturdy box that can remain in the clinic or can be easily transported for outpatient appointments.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\n        \u003ch2 id=\"a-comprehensive-patient-pain-education-system\"\u003eA Comprehensive Patient Pain Education System\u003c\/h2\u003e\n        \u003cp\u003eFrom physical therapist and pain science expert Adriaan Louw, PT, PhD, the  \u003cem\u003eWhy You Hurt: Pain Neuroscience Education System\u003c\/em\u003e  is an interactive tool that will help clinicians engage in meaningful discussions with patients. The system refines complex medical neuroscience into easily internalized metaphors, examples, and images to efficiently teach patients what pain really is and how it works.\u003c\/p\u003e\n      \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-large-image-right-small-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-large-image-right-small-image row-reverse text-align-center block-pb-24 img-dark block\" data-block-name=\"two-column-with-left-large-image-right-small-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-1-wrapper dropin-design\" data-dropin-container=\"TwoColumnWithRightLargeImage\"\u003e\u003cdiv class=\"content-layout-container-9\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\n\u003cdiv\u003e\n        \u003ch2 id=\"teach-pain-right-out-of-the-box\"\u003eTeach Pain Right Out of the Box\u003c\/h2\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"main-description\"\u003e\u003cdiv\u003eAdriaan Louw's Why You Hurt system is much more than pain flashcards. This integrated system, based on best evidence research, gives you the knowledge and tools to treat chronic pain patients right out of the box.\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"column-50 column-left\"\u003e\u003cdiv\u003e\u003cp\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_17bfdc5e9ee367c758d72f2b178968f4fb6acaf81.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_17bfdc5e9ee367c758d72f2b178968f4fb6acaf81.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_17bfdc5e9ee367c758d72f2b178968f4fb6acaf81.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_17bfdc5e9ee367c758d72f2b178968f4fb6acaf81.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"2136\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003eThe system includes everything needed to teach patients and clients about pain, including 120+ full-color, two-sided education cards measuring 8.5 inches x 6.5 inches.\n      \u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"column-25 column-center\"\u003e\u003cdiv\u003e\n        \u003cp\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e471a035fa493f8ad1ad50daeca7cc4d6a76c8e0.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e471a035fa493f8ad1ad50daeca7cc4d6a76c8e0.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e471a035fa493f8ad1ad50daeca7cc4d6a76c8e0.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e471a035fa493f8ad1ad50daeca7cc4d6a76c8e0.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1008\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n        \u003c\/p\u003e\n        \u003cp\u003eAdriaan Louw teaches a patient using the education cards.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"column-25 column-right\"\u003e\u003cdiv\u003e\n        \u003ch3 id=\"the-why-you-hurt-pain-neuroscience-education-system-includes\"\u003eThe  \u003cem\u003eWhy You Hurt: Pain Neuroscience Education System\u003c\/em\u003e  includes:\u003c\/h3\u003e\n        \u003cul\u003e\n          \u003cli\u003eOver a dozen versatile education sessions\u003c\/li\u003e\n          \u003cli\u003e120+ illustrated education cards\u003c\/li\u003e\n          \u003cli\u003eQuick reference neuroscience teaching cues\u003c\/li\u003e\n          \u003cli\u003ePatient homework that promotes deep learning\u003c\/li\u003e\n          \u003cli\u003e50 reproducible homework cards\u003c\/li\u003e\n          \u003cli\u003ePain questionnaire cards to supplement pain education sessions\u003c\/li\u003e\n          \u003cli\u003eA teaching index that details each section’s message\u003c\/li\u003e\n          \u003cli\u003eThe how and why of pain neuroscience education, including the research behind it\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"three-column-with-2-right-image-wrapper\"\u003e\u003cdiv class=\"three-column-with-2-right-image block-pb-24 img-dark block\" data-block-name=\"three-column-with-2-right-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-2-wrapper dropin-design\" data-dropin-container=\"ContentBlock2\"\u003e\u003cdiv class=\"content-layout-container-2\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\n\u003cdiv\u003e\n        \u003ch2 id=\"visual-learning-with-flashcards--online-resources\"\u003eVisual Learning with Flashcards \u0026amp; Online Resources\u003c\/h2\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"main-description\"\u003e\u003cdiv\u003e\u003cp\u003eThis all-inclusive system delivers immediate clinical application of pain neuroscience education. From Adriaan Louw, the  \u003cem\u003eWhy You Hurt\u003c\/em\u003e  system is designed to promote patient education so they will feel less pain, have less fear, move better and show more interest in therapy.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"block-content\"\u003e\n\u003cdiv class=\"image-column\"\u003e\u003cdiv\u003e\n        \u003cp\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1a14264c3d520c23a3647d0222581107f891be693.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1a14264c3d520c23a3647d0222581107f891be693.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1a14264c3d520c23a3647d0222581107f891be693.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1a14264c3d520c23a3647d0222581107f891be693.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1008\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n        \u003c\/p\u003e\n        \u003cp\u003eOne side of each flashcard features teaching cues and scientific support for the lesson.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"image-column\"\u003e\u003cdiv\u003e\n        \u003cp\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_136c245704bb2e254c4f216fd3f8203ab8bfe6e44.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_136c245704bb2e254c4f216fd3f8203ab8bfe6e44.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_136c245704bb2e254c4f216fd3f8203ab8bfe6e44.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_136c245704bb2e254c4f216fd3f8203ab8bfe6e44.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1008\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n        \u003c\/p\u003e\n        \u003cp\u003eOne side of each flashcard features an illustrated example of the lesson.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\n        \u003ch3 id=\"why-you-hurtsystem-features-the-following\"\u003e\n\u003cem\u003eWhy You Hurt?\u003c\/em\u003e system features the following:\u003c\/h3\u003e\n        \u003cul\u003e\n          \u003cli\u003eOver a dozen versatile education sessions covering a wide variety of patients\u003c\/li\u003e\n          \u003cli\u003eHomework to promote deeper learning\u003c\/li\u003e\n          \u003cli\u003ePain questionnaire cards\u003c\/li\u003e\n          \u003cli\u003eTeaching cues to guide each session\u003c\/li\u003e\n          \u003cli\u003eTeaching index\u003c\/li\u003e\n          \u003cli\u003eInstruction and background of pain neuroscience education\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-large-image-right-small-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-large-image-right-small-image bg-warm-gray-50 img-light block-pb-12 block\" data-block-name=\"two-column-with-left-large-image-right-small-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-1-wrapper dropin-design\" data-dropin-container=\"TwoColumnWithRightLargeImage\"\u003e\u003cdiv class=\"content-layout-container-9\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\n\u003cdiv\u003e\n        \u003ch2 id=\"about-adriaan-louw-pt-phd\"\u003eAbout Adriaan Louw, \u003csub\u003ePT, PhD\u003c\/sub\u003e\n\u003c\/h2\u003e\n        \u003ch3 id=\"renowned-author-and-pain-researcher\"\u003eRenowned Author and Pain Researcher\u003c\/h3\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"main-description\"\u003e\u003cdiv\u003eAdriaan has taught throughout the US and internationally for 20 years at numerous national and international manual therapy, pain science and medical conferences. He is a Certified Spinal Manual Therapist, Therapeutic Pain Specialist and has authored and co-authored over 50 peer-reviewed articles, books and book chapters related to spinal disorders and pain science. He is the Director of the Therapeutic Neuroscience Research Group – an independent collaborative initiative studying pain neuroscience and is the Program Director of the Therapeutic Pain Specialist and Pain Science Fellowship post-graduate program for Evidence in Motion.\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"column-50 column-left\"\u003e\u003cdiv\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e0125ec7478174d109a403bc00a58bcfc5b299e5.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e0125ec7478174d109a403bc00a58bcfc5b299e5.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e0125ec7478174d109a403bc00a58bcfc5b299e5.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e0125ec7478174d109a403bc00a58bcfc5b299e5.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"2136\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"column-25 column-center\"\u003e\u003cdiv\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_11665d7dc2b7859454df100edde2396e141fb033e.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_11665d7dc2b7859454df100edde2396e141fb033e.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_11665d7dc2b7859454df100edde2396e141fb033e.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_11665d7dc2b7859454df100edde2396e141fb033e.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1008\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"column-25 column-right\"\u003e\u003cdiv\u003e\n        \u003ch2 id=\"the-why-you-hurt-series\"\u003eThe Why You Hurt Series\u003c\/h2\u003e\n        \u003cp\u003eAdriaan Louw has created a series of tools that work together seamlessly, whether you’re a clinician who wants to understand pain education and how to teach your patients, or someone with chronic pain who is looking for help.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-small-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-small-image row-reverse img-dark text-align-center block\" data-block-name=\"two-column-with-left-small-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-5-wrapper dropin-design\" data-dropin-container=\"ContentBlock5\"\u003e\u003cdiv class=\"content-layout-container-5\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\u003cdiv\u003e\n        \u003ch2 id=\"\"\u003e\u003c\/h2\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"image-column\"\u003e\u003cdiv\u003e\n        \u003cp\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1a0203633abac166e3237203e67d6f7aef82cd38d.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1a0203633abac166e3237203e67d6f7aef82cd38d.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1a0203633abac166e3237203e67d6f7aef82cd38d.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1a0203633abac166e3237203e67d6f7aef82cd38d.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1008\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n        \u003c\/p\u003e\n        \u003cp\u003eThe back of the box containing the full PNE system.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\n        \u003ch2 id=\"from-the-back-cover\"\u003eFrom the Back Cover\u003c\/h2\u003e\n        \u003ch3 id=\"teach-your-patients-about-pain\"\u003eTeach your patients about pain\u003c\/h3\u003e\n        \u003cp\u003eThe more your patients know about pain, the better off they'll be. Research shows that when your patients understand how the nervous system and brain collaborate to produce pain, they will experience less pain, be less afraid, move better, exercise longer and be more willing to participate in therapy.\u003c\/p\u003e\n        \u003cp\u003ePhysical therapist Adriaan Louw's  \u003cem\u003eWhy You Hurt: Pain Neuroscience Education System\u003c\/em\u003e  teaches your patients about pain, distilling complex neurobiological and neurophysiological processes into metaphors, visuals and examples that are easily internalized by all patients.\u003c\/p\u003e\n        \u003cp\u003eWith over a dozen versatile education sessions, you have the power to deliver the precise message each patient needs. Each interactive session culminates with reproducible homework that deepens the learning experience and empowers the patient with an active role in their recovery.\u003c\/p\u003e\n        \u003cp\u003eStart treating chronic pain.\u003c\/p\u003e\n      \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"default-content-wrapper\"\u003e\u003cp\u003e.\u003c\/p\u003e\u003c\/div\u003e\u003ch5\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h5\u003e\u003cul\u003e\n\u003cli\u003eUPC: Not Specified\u003c\/li\u003e\n\u003cli\u003eGTIN\/ITF Barcode: Not Specified\u003c\/li\u003e\n\u003cli\u003eUnits of Measure: Not Specified\u003c\/li\u003e\n\u003cli\u003eOverall Product Length: Not Specified in\u003c\/li\u003e\n\u003cli\u003eOverall Product Width: Not Specified in\u003c\/li\u003e\n\u003cli\u003eOverall Product Height: Not Specified in\u003c\/li\u003e\n\u003cli\u003eWeight Capacity: Not Specified lbs\u003c\/li\u003e\n\u003cli\u003eActual Product Weight: 0.25\u003c\/li\u003e\n\u003cli\u003eProduct Assembly: Not Specified\u003c\/li\u003e\n\u003cli\u003eProduct Installation: Not Specified\u003c\/li\u003e\n\u003cli\u003eCountry of Origin: Not Specified\u003c\/li\u003e\n\u003cli\u003eCase QTY: Not Specified\/case\u003c\/li\u003e\n\u003cli\u003eCase Weight: Not Specified\u003c\/li\u003e\n\u003cli\u003eShips Via Freight: Not Specified\u003c\/li\u003e\n\u003cli\u003eProposition 65 Warning: Not Specified\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"OPTP (Acct: dtucker@tensnet.com)","offers":[{"title":"Default Title","offer_id":48133116952768,"sku":"8751","price":307.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1403\/8729\/files\/1775650647210.avif?v=1775650650","url":"https:\/\/tensnet.com\/products\/why-you-hurt-pain-neuroscience-education-system","provider":"TENSnet","version":"1.0","type":"link"}