{"product_id":"treat-your-own-shoulder","title":"Treat Your Own Shoulder™","description":"\u003ch5\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h5\u003e\u003cbr\u003e\u003cdiv class=\"product-details__description dropin-design\" data-dropin-container=\"u\"\u003e\u003cdiv class=\"pdp-description\"\u003e\u003cp\u003eRelieve shoulder pain and soreness with the techniques shown in this book, part of the bestselling series of self-treatment guides by world-renowned physiotherapist Robin McKenzie.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n          \u003cdiv class=\"product-details__attributes dropin-design\" data-dropin-container=\"ProductDetailsAccordion\"\u003e\u003cdiv class=\"dropin-accordion\"\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003cdiv class=\"dropin-accordion-section\"\u003e\n\u003cdiv class=\"dropin-accordion-section__heading\"\u003e\n\u003cdiv role=\"button\" aria-label=\"Open About the Book\" tabindex=\"0\" class=\"dropin-accordion-section__flex\"\u003e\u003cdiv class=\"dropin-accordion-section__title-container\"\u003e\u003ch3 class=\"dropin-accordion-section__title\"\u003eAbout the Book\u003c\/h3\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__secondary-text-container\"\u003e\u003csvg id=\"Icon_Add_Base\" data-name=\"Icon \\u2013 Add \\u2013 Base\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" class=\"dropin-icon dropin-icon--shape-stroke-2 dropin-accordion-section__open-icon\"\u003e\u003cg id=\"Large\"\u003e\u003crect id=\"Placement_area\" data-name=\"Placement area\" width=\"24\" height=\"24\" fill=\"#fff\" opacity=\"0\"\u003e\u003c\/rect\u003e\u003cg id=\"Add_icon\" data-name=\"Add icon\" transform=\"translate(9.734 9.737)\"\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_579\" data-name=\"Line 579\" y2=\"12.7\" transform=\"translate(2.216 -4.087)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_580\" data-name=\"Line 580\" x2=\"12.7\" transform=\"translate(-4.079 2.263)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003c\/g\u003e\u003c\/g\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__content-container\" style=\"display: none;\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLearn about the importance of stretching and how proper positioning of the shoulder helps treat and prevent pain\u003c\/li\u003e\n\u003cli\u003eLearn self-treatment techniques that can help when pain arises\u003c\/li\u003e\n\u003cli\u003eGet tips to help prevent or reduce the onset of pain\u003c\/li\u003e\n\u003cli\u003eAlso serves as a valuable complement to physical therapy or other treatments as it can help relieve pain and prevent symptoms from recurring between visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003cdiv class=\"dropin-accordion-section\"\u003e\n\u003cdiv class=\"dropin-accordion-section__heading\"\u003e\n\u003cdiv role=\"button\" aria-label=\"Open Author(s)\" tabindex=\"0\" class=\"dropin-accordion-section__flex\"\u003e\u003cdiv class=\"dropin-accordion-section__title-container\"\u003e\u003ch3 class=\"dropin-accordion-section__title\"\u003eAuthor(s)\u003c\/h3\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__secondary-text-container\"\u003e\u003csvg id=\"Icon_Add_Base\" data-name=\"Icon \\u2013 Add \\u2013 Base\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" class=\"dropin-icon dropin-icon--shape-stroke-2 dropin-accordion-section__open-icon\"\u003e\u003cg id=\"Large\"\u003e\u003crect id=\"Placement_area\" data-name=\"Placement area\" width=\"24\" height=\"24\" fill=\"#fff\" opacity=\"0\"\u003e\u003c\/rect\u003e\u003cg id=\"Add_icon\" data-name=\"Add icon\" transform=\"translate(9.734 9.737)\"\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_579\" data-name=\"Line 579\" y2=\"12.7\" transform=\"translate(2.216 -4.087)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_580\" data-name=\"Line 580\" x2=\"12.7\" transform=\"translate(-4.079 2.263)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003c\/g\u003e\u003c\/g\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__content-container\" style=\"display: none;\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRobin McKenzie, CNZM, OBE, FCSP (Hon), FNZSP (Hon), Dip MDT, Dip MT\u003c\/li\u003e\n\u003cli\u003eGrant Watson, NZSP, ADP (OMT), Dip MT, Dip MDT\u003c\/li\u003e\n\u003cli\u003eRobert Lindsey, NZSP, ADP (OMT), Dip MT\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003cdiv class=\"dropin-accordion-section\"\u003e\n\u003cdiv class=\"dropin-accordion-section__heading\"\u003e\n\u003cdiv role=\"button\" aria-label=\"Open Publication Details\" tabindex=\"0\" class=\"dropin-accordion-section__flex\"\u003e\u003cdiv class=\"dropin-accordion-section__title-container\"\u003e\u003ch3 class=\"dropin-accordion-section__title\"\u003ePublication Details\u003c\/h3\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__secondary-text-container\"\u003e\u003csvg id=\"Icon_Add_Base\" data-name=\"Icon \\u2013 Add \\u2013 Base\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" class=\"dropin-icon dropin-icon--shape-stroke-2 dropin-accordion-section__open-icon\"\u003e\u003cg id=\"Large\"\u003e\u003crect id=\"Placement_area\" data-name=\"Placement area\" width=\"24\" height=\"24\" fill=\"#fff\" opacity=\"0\"\u003e\u003c\/rect\u003e\u003cg id=\"Add_icon\" data-name=\"Add icon\" transform=\"translate(9.734 9.737)\"\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_579\" data-name=\"Line 579\" y2=\"12.7\" transform=\"translate(2.216 -4.087)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_580\" data-name=\"Line 580\" x2=\"12.7\" transform=\"translate(-4.079 2.263)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003c\/g\u003e\u003c\/g\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__content-container\" style=\"display: none;\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eISBN-13: 978-0-9799880-8-0\u003c\/li\u003e\n\u003cli\u003ePublication Date: 01\/01\/2009\u003c\/li\u003e\n\u003cli\u003ePublisher: McKenzie Global, LTD\u003c\/li\u003e\n\u003cli\u003ePages: 96\u003c\/li\u003e\n\u003cli\u003eType: Softcover\u003c\/li\u003e\n\u003cli\u003eIllustrated: YES\u003c\/li\u003e\n\u003cli\u003eDimensions: 8¼\"\u003cspan style=\"font-size: 14px;\"\u003e\u003cem\u003eH\u003c\/em\u003e\u003c\/span\u003e x 6\"\u003cspan style=\"font-size: 14px;\"\u003e\u003cem\u003eW\u003c\/em\u003e\u003c\/span\u003e x ¼\"\u003cspan style=\"font-size: 14px;\"\u003e\u003cem\u003eD\u003c\/em\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"gap-wrapper\"\u003e\u003cdiv class=\"gap height-64 block\" data-block-name=\"gap\" data-block-status=\"loaded\"\u003e\n    \u003cdiv\u003e\n      \u003cdiv\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-small-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-small-image row-reverse text-align-center block\" data-block-name=\"two-column-with-left-small-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-5-wrapper dropin-design\" data-dropin-container=\"ContentBlock5\"\u003e\u003cdiv class=\"content-layout-container-5\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"image-column\"\u003e\u003cdiv\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1544bb67cefc3311de0470666f1fbe4677d185502.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1544bb67cefc3311de0470666f1fbe4677d185502.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1544bb67cefc3311de0470666f1fbe4677d185502.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1544bb67cefc3311de0470666f1fbe4677d185502.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1008\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\n        \u003ch2 id=\"treat-your-own-shoulder\"\u003eTreat Your Own Shoulder™\u003c\/h2\u003e\n        \u003ch3 id=\"from-the-worldwide-best-selling-treat-your-own-series-this-book-offers-education-and-self-treatment-techniques-to-help-prevent-or-reduce-pain-and-regain-mobility\"\u003eFrom the Worldwide Best-Selling Treat Your Own Series, this Book offers Education and Self-Treatment Techniques to Help Prevent or Reduce Pain and Regain Mobility\u003c\/h3\u003e\n        \u003cp\u003eWritten by physiotherapist Robin McKenzie,  \u003cem\u003eTreat Your Own Shoulder™\u003c\/em\u003e  provides a rational explanation for the causes of joint pain, specifically shoulder pain and explains how, over time, unhealthy posture can contribute significantly to shoulder pain. You will receive education on postures, activities and exercises you can do to remain free of disabling symptoms. You will also receive advice on how to avoid detrimental forces of daily living and how to apply beneficial strategies.\u003c\/p\u003e\n        \u003cp\u003eColor photos and simple step-by-step instructions show you how to perform a systematic exercise sequence with shoulder stretches that can be done just about anywhere to help treat and prevent pain. The shoulder therapy exercise program includes details on when to perform exercises, how to determine if you’re ready to move on to the next exercise, how to perform the exercises correctly, what to do when the pain has subsided, and how to prevent recurrence of pain.\u003c\/p\u003e\n      \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-large-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-large-image block-pad-12 text-align-center block\" data-block-name=\"two-column-with-left-large-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-1-wrapper dropin-design\" data-dropin-container=\"ContentBlock1\"\u003e\u003cdiv class=\"content-layout-container-1\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\n\u003cdiv\u003e\n        \u003ch2 id=\"a-comprehensive-patient-handbook\"\u003eA Comprehensive Patient Handbook\u003c\/h2\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"main-description\"\u003e\u003cdiv\u003e\u003cp\u003eComplete with photos, diagrams, and instruction throughout, the Treat Your Own series focuses on improving habits through simple exercises and exploring the causes and treatment of chronic pain. Designed to educate and promote better patient habits, Treat Your Own books are an informative and helpful resource for those who suffer from chronic pain or discomfort. This patient handbook provides an easy-to-follow self-treatment plan to quickly and effectively diagnose, alleviate, treat and manage debilitating shoulder and related pains, even for the long-term sufferer.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"image-column\"\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e30838dadc4ad306426cb5e869df556eff6e480a.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e30838dadc4ad306426cb5e869df556eff6e480a.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e30838dadc4ad306426cb5e869df556eff6e480a.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e30838dadc4ad306426cb5e869df556eff6e480a.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"2136\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\n        \u003ch3 id=\"in-treat-your-own-shoulder-youll-learn\"\u003eIn  \u003cem\u003eTreat Your Own Shoulder\u003c\/em\u003e  you’ll learn:\u003c\/h3\u003e\n        \u003cul\u003e\n          \u003cli\u003eAbout the role of the neck in shoulder pain\u003c\/li\u003e\n          \u003cli\u003eHow to determine if your pain is coming from your neck or your shoulder\u003c\/li\u003e\n          \u003cli\u003eThe basic anatomy of the scapula, shoulder and neck region\u003c\/li\u003e\n          \u003cli\u003eThe functions of the shoulder region and why it’s vulnerable to strains and overstretching\u003c\/li\u003e\n          \u003cli\u003eThe basics of mechanical shoulder back pain\u003c\/li\u003e\n          \u003cli\u003eHow unhealthy posture strains the shoulder over time\u003c\/li\u003e\n          \u003cli\u003eHow to practice healthy posture and improve joint health\u003c\/li\u003e\n          \u003cli\u003eCommon causes of shoulder pain and how to manage it\u003c\/li\u003e\n          \u003cli\u003eHow to treat a frozen shoulder\u003c\/li\u003e\n          \u003cli\u003eHow the McKenzie Method® works\u003c\/li\u003e\n          \u003cli\u003eA simple exercise sequence that offers a systematic approach to treating shoulder pain\u003c\/li\u003e\n          \u003cli\u003eColor photos and details showing when and how to perform the exercises\u003c\/li\u003e\n          \u003cli\u003eLifestyle and healthy posture habits to help treat and prevent recurrence of shoulder pain\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-large-image-right-small-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-large-image-right-small-image bg-warm-gray-50 block-pt-32 block-pb-12 img-light block\" data-block-name=\"two-column-with-left-large-image-right-small-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-1-wrapper dropin-design\" data-dropin-container=\"TwoColumnWithRightLargeImage\"\u003e\u003cdiv class=\"content-layout-container-9\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\n\u003cdiv\u003e\n        \u003ch2 id=\"about-the-author\"\u003eAbout the Author\u003c\/h2\u003e\n        \u003ch3 id=\"robin-mckenzie-cnzm-obe-fcsp-hon-fnzsp-hon-dip-mdt-dip-mt\"\u003eRobin McKenzie, \u003csub\u003eCNZM, OBE, FCSP (Hon), FNZSP (Hon), Dip MDT, Dip MT\u003c\/sub\u003e\n\u003c\/h3\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"main-description\"\u003e\u003cdiv\u003eWorld-renowned Physiotherapist Robin McKenzie devoted more than 40 years to developing a system of examination and treatment for non-specific spinal mechanical pain, known as the McKenzie Method®. The McKenzie Method® offers an easy-to-follow self-treatment plan that includes education and exercises to quickly and effectively diagnose, treat and help decrease or alleviate debilitating pain, even for the long-term sufferer. This revolutionary self-treatment plan has empowered hundreds of thousands of people to treat their own pain.\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"column-50 column-left\"\u003e\u003cdiv\u003e\n        \u003cp\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1bedeb4f5c7886011e3b6ddfa2bea3d6502cb2ba4.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1bedeb4f5c7886011e3b6ddfa2bea3d6502cb2ba4.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1bedeb4f5c7886011e3b6ddfa2bea3d6502cb2ba4.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1bedeb4f5c7886011e3b6ddfa2bea3d6502cb2ba4.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"2136\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n        \u003c\/p\u003e\n        \u003cp\u003e.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"column-25 column-center\"\u003e\u003cdiv\u003e\n        \u003cp\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1c7112f6fb1276eff0d5306b26e127495fc0a5761.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1c7112f6fb1276eff0d5306b26e127495fc0a5761.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1c7112f6fb1276eff0d5306b26e127495fc0a5761.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1c7112f6fb1276eff0d5306b26e127495fc0a5761.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1008\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n        \u003c\/p\u003e\n        \u003cp\u003e.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"column-25 column-right\"\u003e\u003cdiv\u003e\n        \u003ch2 id=\"mckenzie-method-books-and-supports\"\u003eMcKenzie Method® Books and Supports\u003c\/h2\u003e\n        \u003cp\u003eRobin McKenzie created the world's first lumbar roll in 1968. The Original McKenzie® line now includes lumbar and cervical supports for people of all sizes and preferences. His series of \u003cem\u003eTreat Your Own\u003c\/em\u003e books has grown to address mechanical pain throughout the body.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-small-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-small-image row-reverse block-pt-24 text-align-center block\" data-block-name=\"two-column-with-left-small-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-5-wrapper dropin-design\" data-dropin-container=\"ContentBlock5\"\u003e\u003cdiv class=\"content-layout-container-5\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"image-column\"\u003e\u003cdiv\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1edf7f98c4dbe4c95e0ddff2d87523adefcf9d0a8.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1edf7f98c4dbe4c95e0ddff2d87523adefcf9d0a8.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1edf7f98c4dbe4c95e0ddff2d87523adefcf9d0a8.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1edf7f98c4dbe4c95e0ddff2d87523adefcf9d0a8.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1008\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\n        \u003ch2 id=\"from-the-back-cover\"\u003eFrom the Back Cover\u003c\/h2\u003e\n        \u003cp\u003eThis is the third book in the best-selling Treat Your Own series, with the first two,  \u003cem\u003eTreat Your Own Back™\u003c\/em\u003e  and \u003cem\u003eTreat Your Own Neck™\u003c\/em\u003e, being translated into 18 different languages and selling over 6 million copies worldwide. Numerous international studies have confirmed that the McKenzie Method® allows sufferers to take control of their own pain and postural management, avoid surgery and a long-term costly dependence upon clinicians―thereby reflecting Robin McKenzie’s selfless determination to put the patient first and empower self-care.\u003c\/p\u003e\n      \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"video-block-single-wrapper\"\u003e\u003cdiv class=\"video-block-single block-pt-12 block-pb-64 block\" data-block-name=\"video-block-single\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-1-wrapper dropin-design\" data-dropin-container=\"ContentBlock1\"\u003e\u003cdiv class=\"content-layout-container-13\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\u003cdiv class=\"image-column\"\u003e\n\u003ch2 class=\"image-title\"\u003e\n        \u003ch3 id=\"what-is-the-mckenzie-method-learn-more-in-this-video\"\u003eWhat is the McKenzie Method? Learn more in this video.\u003c\/h3\u003e\n        \u003ch2 id=\"\"\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1b0b09d0f2e09edb4d539a38c242293aa3e09834a.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1b0b09d0f2e09edb4d539a38c242293aa3e09834a.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1b0b09d0f2e09edb4d539a38c242293aa3e09834a.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n        \u003c\/h2\u003e\n      \u003c\/h2\u003e\n\u003cdiv class=\"image-placeholder video-placeholder\"\u003e\u003cdiv class=\"video-thumbnail-wrapper\"\u003e \u003cimg src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1b0b09d0f2e09edb4d539a38c242293aa3e09834a.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" alt=\"Video Thumbnail\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=fi1JB5oIaSM\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"dropin-button dropin-button--inline dropin-button--medium dropin-button--primary video-link\"\u003ewatch on \u003cspan class=\"video-link-icon\"\u003e\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"image-caption\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003ch5\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h5\u003e\u003cul\u003e\n\u003cli\u003eUPC: Not Specified\u003c\/li\u003e\n\u003cli\u003eGTIN\/ITF Barcode: Not Specified\u003c\/li\u003e\n\u003cli\u003eUnits of Measure: Not Specified\u003c\/li\u003e\n\u003cli\u003eOverall Product Length: Not Specified in\u003c\/li\u003e\n\u003cli\u003eOverall Product Width: Not Specified in\u003c\/li\u003e\n\u003cli\u003eOverall Product Height: Not Specified in\u003c\/li\u003e\n\u003cli\u003eWeight Capacity: Not Specified lbs\u003c\/li\u003e\n\u003cli\u003eActual Product Weight: 0.25\u003c\/li\u003e\n\u003cli\u003eProduct Assembly: Not Specified\u003c\/li\u003e\n\u003cli\u003eProduct Installation: Not Specified\u003c\/li\u003e\n\u003cli\u003eCountry of Origin: Not Specified\u003c\/li\u003e\n\u003cli\u003eCase QTY: Not Specified\/case\u003c\/li\u003e\n\u003cli\u003eCase Weight: Not Specified\u003c\/li\u003e\n\u003cli\u003eShips Via Freight: Not Specified\u003c\/li\u003e\n\u003cli\u003eProposition 65 Warning: Not Specified\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"OPTP (Acct: dtucker@tensnet.com)","offers":[{"title":"Default Title","offer_id":48133105320128,"sku":"805","price":19.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1403\/8729\/files\/1775649616743.avif?v=1775649620","url":"https:\/\/tensnet.com\/products\/treat-your-own-shoulder","provider":"TENSnet","version":"1.0","type":"link"}