{"product_id":"treat-your-own-neck","title":"Treat Your Own Neck™","description":"\u003ch5\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h5\u003e\u003cdiv class=\"product-details__description dropin-design\" data-dropin-container=\"u\"\u003e\u003cdiv class=\"pdp-description\"\u003e\u003cp\u003eTrate Usted Mismo Su Cuello, (Treat Your Own Neck™ Spanish Edition), features McKenzie Method® exercises for the treatment of pain in the neck and cervical spine.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n          \u003cdiv class=\"product-details__attributes dropin-design\" data-dropin-container=\"ProductDetailsAccordion\"\u003e\u003cdiv class=\"dropin-accordion\"\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003cdiv class=\"dropin-accordion-section\"\u003e\n\u003cdiv class=\"dropin-accordion-section__heading\"\u003e\n\u003cdiv role=\"button\" aria-label=\"Open About the Book\" tabindex=\"0\" class=\"dropin-accordion-section__flex\"\u003e\u003cdiv class=\"dropin-accordion-section__title-container\"\u003e\u003ch3 class=\"dropin-accordion-section__title\"\u003eAbout the Book\u003c\/h3\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__secondary-text-container\"\u003e\u003csvg id=\"Icon_Add_Base\" data-name=\"Icon \\u2013 Add \\u2013 Base\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" class=\"dropin-icon dropin-icon--shape-stroke-2 dropin-accordion-section__open-icon\"\u003e\u003cg id=\"Large\"\u003e\u003crect id=\"Placement_area\" data-name=\"Placement area\" width=\"24\" height=\"24\" fill=\"#fff\" opacity=\"0\"\u003e\u003c\/rect\u003e\u003cg id=\"Add_icon\" data-name=\"Add icon\" transform=\"translate(9.734 9.737)\"\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_579\" data-name=\"Line 579\" y2=\"12.7\" transform=\"translate(2.216 -4.087)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_580\" data-name=\"Line 580\" x2=\"12.7\" transform=\"translate(-4.079 2.263)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003c\/g\u003e\u003c\/g\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__content-container\" style=\"display: none;\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis step-by-step guide allows those with persistent neck pain to self-treat through awareness, education and easy-to-perform McKenzie Method® exercises\u003c\/li\u003e\n\u003cli\u003eRevised second edition for Spanish readers\u003c\/li\u003e\n\u003cli\u003eOffers a clear explanation of the causes of, and treatments for, persistent neck pain\u003c\/li\u003e\n\u003cli\u003eServes as a valuable complement to physical therapy, chiropractic care or other manual therapy as it can help relieve pain and prevent symptoms from recurring between visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003cdiv class=\"dropin-accordion-section\"\u003e\n\u003cdiv class=\"dropin-accordion-section__heading\"\u003e\n\u003cdiv role=\"button\" aria-label=\"Open Author(s)\" tabindex=\"0\" class=\"dropin-accordion-section__flex\"\u003e\u003cdiv class=\"dropin-accordion-section__title-container\"\u003e\u003ch3 class=\"dropin-accordion-section__title\"\u003eAuthor(s)\u003c\/h3\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__secondary-text-container\"\u003e\u003csvg id=\"Icon_Add_Base\" data-name=\"Icon \\u2013 Add \\u2013 Base\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" class=\"dropin-icon dropin-icon--shape-stroke-2 dropin-accordion-section__open-icon\"\u003e\u003cg id=\"Large\"\u003e\u003crect id=\"Placement_area\" data-name=\"Placement area\" width=\"24\" height=\"24\" fill=\"#fff\" opacity=\"0\"\u003e\u003c\/rect\u003e\u003cg id=\"Add_icon\" data-name=\"Add icon\" transform=\"translate(9.734 9.737)\"\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_579\" data-name=\"Line 579\" y2=\"12.7\" transform=\"translate(2.216 -4.087)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_580\" data-name=\"Line 580\" x2=\"12.7\" transform=\"translate(-4.079 2.263)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003c\/g\u003e\u003c\/g\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__content-container\" style=\"display: none;\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eRobin McKenzie, CNZM, OBE, FCSP (Hon), FNZSP (Hon), Dip MDT, Dip MT\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003cdiv class=\"dropin-accordion-section\"\u003e\n\u003cdiv class=\"dropin-accordion-section__heading\"\u003e\n\u003cdiv role=\"button\" aria-label=\"Open Publication Details\" tabindex=\"0\" class=\"dropin-accordion-section__flex\"\u003e\u003cdiv class=\"dropin-accordion-section__title-container\"\u003e\u003ch3 class=\"dropin-accordion-section__title\"\u003ePublication Details\u003c\/h3\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__secondary-text-container\"\u003e\u003csvg id=\"Icon_Add_Base\" data-name=\"Icon \\u2013 Add \\u2013 Base\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" class=\"dropin-icon dropin-icon--shape-stroke-2 dropin-accordion-section__open-icon\"\u003e\u003cg id=\"Large\"\u003e\u003crect id=\"Placement_area\" data-name=\"Placement area\" width=\"24\" height=\"24\" fill=\"#fff\" opacity=\"0\"\u003e\u003c\/rect\u003e\u003cg id=\"Add_icon\" data-name=\"Add icon\" transform=\"translate(9.734 9.737)\"\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_579\" data-name=\"Line 579\" y2=\"12.7\" transform=\"translate(2.216 -4.087)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003cline vector-effect=\"non-scaling-stroke\" id=\"Line_580\" data-name=\"Line 580\" x2=\"12.7\" transform=\"translate(-4.079 2.263)\" fill=\"none\" stroke=\"currentColor\"\u003e\u003c\/line\u003e\u003c\/g\u003e\u003c\/g\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dropin-accordion-section__content-container\" style=\"display: none;\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eISBN-13: 978-0-9582692-2-3\u003c\/li\u003e\n\u003cli\u003ePublication Date: 01\/01\/2008\u003c\/li\u003e\n\u003cli\u003ePublisher: McKenzie Global, LTD\u003c\/li\u003e\n\u003cli\u003ePages: 58\u003c\/li\u003e\n\u003cli\u003eType: Softcover\u003c\/li\u003e\n\u003cli\u003eIllustrated: YES\u003c\/li\u003e\n\u003cli\u003eDimensions: \u003cspan style=\"font-size: 15px;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e9¼\"\u003c\/span\u003e\u003cem\u003eL\u003c\/em\u003e\u003c\/span\u003e x 6\"\u003cspan style=\"font-size: 14px;\"\u003e\u003cem\u003eW\u003c\/em\u003e\u003c\/span\u003e x 1\/8\"\u003cspan style=\"font-size: 14px;\"\u003e\u003cem\u003eD\u003c\/em\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr role=\"separator\" class=\"dropin-divider dropin-divider--secondary\"\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"gap-wrapper\"\u003e\u003cdiv class=\"gap height-64 block\" data-block-name=\"gap\" data-block-status=\"loaded\"\u003e\n    \u003cdiv\u003e\n      \u003cdiv\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-large-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-large-image row-reverse block-pt-0 block-pb-0 text-align-center block\" data-block-name=\"two-column-with-left-large-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-1-wrapper dropin-design\" data-dropin-container=\"ContentBlock1\"\u003e\u003cdiv class=\"content-layout-container-1\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"image-column\"\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_169f0d66c6eb1df6a436cfd14b0bbfefeff2b9c59.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_169f0d66c6eb1df6a436cfd14b0bbfefeff2b9c59.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_169f0d66c6eb1df6a436cfd14b0bbfefeff2b9c59.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_169f0d66c6eb1df6a436cfd14b0bbfefeff2b9c59.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"2200\" height=\"1800\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\n        \u003ch2 id=\"treat-your-own-neck\"\u003eTreat Your Own Neck™\u003c\/h2\u003e\n        \u003ch3 id=\"this-patient-handbook-provides-a-self-treatment-plan-to-help-you-diagnose-alleviate-treat-and-manage-neck-pain-quickly-and-effectively\"\u003eThis Patient Handbook Provides a Self-Treatment Plan to Help You Diagnose, Alleviate, Treat and Manage Neck Pain Quickly and Effectively\u003c\/h3\u003e\n        \u003cp\u003eWritten by internationally renowned physiotherapist Robin McKenzie, \u003cem\u003eTreat Your Own Neck™\u003c\/em\u003e provides an easy-to-follow neck treatment plan to help you diagnose, alleviate, treat and manage debilitating neck pain quickly and effectively. You will gain an understanding of how the vertebrae and spine work, a background of common causes of neck pain, and simple neck stretches and exercises to move towards neck pain relief.\u003c\/p\u003e\n        \u003cp\u003eColor photos and simple step-by-step instructions show you how to perform simple stretches and exercises that can be done just about anywhere to help treat and prevent pain. In addition to this exercise program, you’ll discover when to do the exercises, how to know if you are performing the exercises correctly, what to do when the pain has subsided, and how to prevent recurrence of pain.\u003c\/p\u003e\n        \u003ctable\u003e\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-small-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-small-image row-reverse block-pt-24 block-pb-0 bg-warm-gray-50 block\" data-block-name=\"two-column-with-left-small-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-5-wrapper dropin-design\" data-dropin-container=\"ContentBlock5\"\u003e\u003cdiv class=\"content-layout-container-5\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\n\u003cdiv\u003e\n        \u003ch2 id=\"whats-new-in-this-edition\"\u003eWhat’s New in this Edition\u003c\/h2\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"main-description\"\u003e\u003cdiv\u003e\n        \u003cp\u003eThe first new edition in more than a decade, the completely revised and formatted 6th edition of \u003cem\u003eTreat Your Own Neck\u003c\/em\u003e™ includes all new language, photos, and more than 20 pages of new content.\u003c\/p\u003e\n        \u003cp\u003eAs more research on pain is conducted, knowledge of pain and effective treatments continues to grow and evolve. This book’s updated content is based on a contemporary understanding of pain, including new references that are based on current neck pain guidelines around the world. This updated edition offers a clear explanation of the causes of, and treatments for, persistent neck pain and is aligned with a contemporary understanding of pain, and with the current educational programs at the McKenzie Institute International®. It also includes information and photos related to the use of handheld devices, which contribute to prolonged neck flexion and are a frequent cause of neck pain.\u003c\/p\u003e\n        \u003cp\u003eWhether you are new to the Treat Your Own series of books, or own the series in its entirety, the 6th edition of \u003cem\u003eTreat Your Own Neck\u003c\/em\u003e is an essential guide you will want to add to your collection.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"image-column\"\u003e\u003cdiv\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-large-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-large-image block-pt-24 block-pb-32 block\" data-block-name=\"two-column-with-left-large-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-1-wrapper dropin-design\" data-dropin-container=\"ContentBlock1\"\u003e\u003cdiv class=\"content-layout-container-1\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\n\u003cdiv\u003e\n        \u003ch2 id=\"a-comprehensive-patient-handbook\"\u003eA Comprehensive Patient Handbook\u003c\/h2\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"main-description\"\u003e\u003cdiv\u003e\u003cp\u003eComplete with photos, diagrams, and instruction throughout, the Treat Your Own series focuses on improving habits through simple exercises and exploring the causes and treatment of chronic pain. Designed to educate and promote better patient habits, Treat Your Own books are an informative and helpful resource for those who suffer from chronic pain or discomfort. This completely revised and formatted sixth edition landmark patient book includes more than 20 additional pages with all new photos, along with new language, content and references in relation to a contemporary understanding of pain and updated neck pain guidelines around the world.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"image-column\"\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e35217e953be3ae15561927beafd8bc205375038.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e35217e953be3ae15561927beafd8bc205375038.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e35217e953be3ae15561927beafd8bc205375038.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1e35217e953be3ae15561927beafd8bc205375038.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"2200\" height=\"1800\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\n        \u003ch3 id=\"in-treat-your-own-neck-youll-learn\"\u003eIn  \u003cem\u003eTreat Your Own Neck\u003c\/em\u003e  you’ll learn:\u003c\/h3\u003e\n        \u003cul\u003e\n          \u003cli\u003eHow the vertebrae and spine work\u003c\/li\u003e\n          \u003cli\u003eWhat healthy, natural posture looks like\u003c\/li\u003e\n          \u003cli\u003eHow to move towards optimal neck health\u003c\/li\u003e\n          \u003cli\u003eThe basics of mechanical pain\u003c\/li\u003e\n          \u003cli\u003eCauses of mechanical pain including overstretching, tissue damage and bulging discs\u003c\/li\u003e\n          \u003cli\u003eCommon causes of neck pain and how to prevent it\u003c\/li\u003e\n          \u003cli\u003eHow the McKenzie Method® works\u003c\/li\u003e\n          \u003cli\u003eA simple exercise program to help treat and prevent neck pain\u003c\/li\u003e\n          \u003cli\u003eWhat to do when experiencing acute neck pain\u003c\/li\u003e\n          \u003cli\u003eHow to prevent the recurrence of pain\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-large-image-right-small-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-large-image-right-small-image bg-warm-gray-50 block-pt-32 block-pb-12 img-light block\" data-block-name=\"two-column-with-left-large-image-right-small-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-1-wrapper dropin-design\" data-dropin-container=\"TwoColumnWithRightLargeImage\"\u003e\u003cdiv class=\"content-layout-container-9\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\n\u003cdiv\u003e\n        \u003ch2 id=\"about-the-author\"\u003eAbout the Author\u003c\/h2\u003e\n        \u003ch3 id=\"robin-mckenzie-cnzm-obe-fcsp-hon-fnzsp-hon-dip-mdt-dip-mt\"\u003eRobin McKenzie, \u003csub\u003eCNZM, OBE, FCSP (Hon), FNZSP (Hon), Dip MDT, Dip MT\u003c\/sub\u003e\n\u003c\/h3\u003e\n      \u003c\/div\u003e\n\u003cdiv class=\"main-description\"\u003e\u003cdiv\u003eWorld-renowned Physiotherapist Robin McKenzie devoted more than 40 years to developing a system of examination and treatment for non-specific spinal mechanical pain, known as the McKenzie Method®. The McKenzie Method® offers an easy-to-follow self-treatment plan that includes education and exercises to quickly and effectively diagnose, treat and help decrease or alleviate debilitating pain, even for the long-term sufferer. This revolutionary self-treatment plan has empowered hundreds of thousands of people to treat their own pain.\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"column-50 column-left\"\u003e\u003cdiv\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_126e4e186d74b07b5a31c34139bed53f0c679fd4a.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_126e4e186d74b07b5a31c34139bed53f0c679fd4a.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_126e4e186d74b07b5a31c34139bed53f0c679fd4a.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_126e4e186d74b07b5a31c34139bed53f0c679fd4a.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1232\" height=\"580\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"column-25 column-center\"\u003e\u003cdiv\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1c7112f6fb1276eff0d5306b26e127495fc0a5761.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1c7112f6fb1276eff0d5306b26e127495fc0a5761.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1c7112f6fb1276eff0d5306b26e127495fc0a5761.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1c7112f6fb1276eff0d5306b26e127495fc0a5761.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1008\" height=\"1008\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"column-25 column-right\"\u003e\u003cdiv\u003e\n        \u003ch2 id=\"mckenzie-method-books-and-supports\"\u003eMcKenzie Method® Books and Supports\u003c\/h2\u003e\n        \u003cp\u003eRobin McKenzie created the world's first lumbar roll in 1968. The Original McKenzie® line now includes lumbar and cervical supports for people of all sizes and preferences. His series of \u003cem\u003eTreat Your Own\u003c\/em\u003e books has grown to address mechanical pain throughout the body.\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"two-column-with-left-small-image-wrapper\"\u003e\u003cdiv class=\"two-column-with-left-small-image row-reverse block-pt-24 block-pb-12 text-align-center block\" data-block-name=\"two-column-with-left-small-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-5-wrapper dropin-design\" data-dropin-container=\"ContentBlock5\"\u003e\u003cdiv class=\"content-layout-container-5\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\n\u003cdiv class=\"image-column\"\u003e\u003cdiv\u003e\n        \u003cpicture\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1913587e20019dc0245d5206949c12ee165534425.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1913587e20019dc0245d5206949c12ee165534425.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n          \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1913587e20019dc0245d5206949c12ee165534425.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n          \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1913587e20019dc0245d5206949c12ee165534425.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1430\" height=\"1430\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\n        \u003ch2 id=\"from-the-back-cover\"\u003eFrom the Back Cover\u003c\/h2\u003e\n        \u003cp\u003eThis patient handbook provides an easy-to-follow self-treatment plan to quickly and effectively diagnose, alleviate, treat and manage debilitating neck and related pains, even for the long-term sufferer. Second in the best-selling Treat Your Own series, written by internationally-renowned Robin McKenzie OBE, CNZM, this book distils the essence of the McKenzie Method® of Mechanical Diagnosis and Therapy® or MDT™, as taught to medical professionals worldwide, in an easily accessible format direct to the sufferer.\u003c\/p\u003e\n        \u003cp\u003e\u003cem\u003eTreat Your Own Neck\u003c\/em\u003e™, together with the first in the series, \u003cem\u003eTreat Your Own Back\u003c\/em\u003e™, has been translated into 18 different languages and has sold over 6 million copies worldwide. Numerous international studies have confirmed that the McKenzie Method® allows sufferers to take control of their own pain and postural management, avoid surgery and a long-term costly dependence upon clinicians―thereby reflecting Robin McKenzie’s selfless determination to put the patient first and empower self-care.\u003c\/p\u003e\n        \u003ctable\u003e\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n        \u003ctable\u003e\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"three-column-with-2-right-image-wrapper\"\u003e\u003cdiv class=\"three-column-with-2-right-image bg-warm-gray-50 block-pt-12 block-pb-32 img-light text-align-center block\" data-block-name=\"three-column-with-2-right-image\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-2-wrapper dropin-design\" data-dropin-container=\"ContentBlock2\"\u003e\u003cdiv class=\"content-layout-container-2\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"block-content\"\u003e\n\u003cdiv class=\"image-column\"\u003e\u003cdiv\u003e\n        \u003cp\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_16f908523772f730f3fb765e93569becc5315c697.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_16f908523772f730f3fb765e93569becc5315c697.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_16f908523772f730f3fb765e93569becc5315c697.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_16f908523772f730f3fb765e93569becc5315c697.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1430\" height=\"1430\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003cstrong\u003eBOOK ONLY\u003c\/strong\u003e\n        \u003c\/p\u003e\n        \u003cp\u003e(Treat Your Own Neck™ book)\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"image-column\"\u003e\u003cdiv\u003e\n        \u003cp\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_19620064f630c0e7681815e820106242caf885b76.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_19620064f630c0e7681815e820106242caf885b76.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_19620064f630c0e7681815e820106242caf885b76.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003cimg loading=\"lazy\" alt=\"\" src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_19620064f630c0e7681815e820106242caf885b76.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" width=\"1430\" height=\"1430\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n        \u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eBOOK + CERVICAL ROLL\u003c\/strong\u003e\u003c\/p\u003e\n        \u003cp\u003e(Treat Your Own Neck™ book and The Original McKenzie Cervical Roll™ Set)\u003c\/p\u003e\n      \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"text-column\"\u003e\n        \u003ch2 id=\"everything-in-one-set\"\u003eEverything in One Set\u003c\/h2\u003e\n        \u003cp\u003eAn essential part of the McKenzie Method® is proper sleeping posture. The Original McKenzie® Cervical Roll™ is the recommended tool to maintain proper cervical positioning while sleeping. Select \"BOOK + CERVICAL ROLL\" above to get everything you need.\u003c\/p\u003e\n        \u003ctable\u003e\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n        \u003ctable\u003e\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"video-block-single-wrapper\"\u003e\u003cdiv class=\"video-block-single block-pt-12 block-pb-64 block\" data-block-name=\"video-block-single\" data-block-status=\"loaded\"\u003e\n        \u003cdiv class=\"content-block-1-wrapper dropin-design\" data-dropin-container=\"ContentBlock1\"\u003e\u003cdiv class=\"content-layout-container-13\"\u003e\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"top-text-block\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"two-column-layout\"\u003e\u003cdiv class=\"image-column\"\u003e\n\u003ch2 class=\"image-title\"\u003e\n        \u003ch2 id=\"what-is-the-mckenzie-method\"\u003eWhat is the McKenzie Method?\u003c\/h2\u003e\n        \u003ch2 id=\"\"\u003e\n          \u003cpicture\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1b0b09d0f2e09edb4d539a38c242293aa3e09834a.png?width=2000\u0026amp;format=webply\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\n            \u003csource type=\"image\/webp\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1b0b09d0f2e09edb4d539a38c242293aa3e09834a.png?width=750\u0026amp;format=webply\u0026amp;optimize=medium\"\u003e\n            \u003csource type=\"image\/png\" srcset=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1b0b09d0f2e09edb4d539a38c242293aa3e09834a.png?width=2000\u0026amp;format=png\u0026amp;optimize=medium\" media=\"(min-width: 600px)\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n        \u003c\/h2\u003e\n      \u003c\/h2\u003e\n\u003cdiv class=\"image-placeholder video-placeholder\"\u003e\u003cdiv class=\"video-thumbnail-wrapper\"\u003e \u003cimg src=\"https:\/\/www.optp.com\/enrichment\/pdp\/media_1b0b09d0f2e09edb4d539a38c242293aa3e09834a.png?width=750\u0026amp;format=png\u0026amp;optimize=medium\" alt=\"Video Thumbnail\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=fi1JB5oIaSM\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"dropin-button dropin-button--inline dropin-button--medium dropin-button--primary video-link\"\u003ewatch on \u003cspan class=\"video-link-icon\"\u003e\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"image-caption\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003ch5\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h5\u003e\u003cul\u003e\n\u003cli\u003eUPC: Not Specified\u003c\/li\u003e\n\u003cli\u003eGTIN\/ITF Barcode: Not Specified\u003c\/li\u003e\n\u003cli\u003eUnits of Measure: Not Specified\u003c\/li\u003e\n\u003cli\u003eOverall Product Length: Not Specified in\u003c\/li\u003e\n\u003cli\u003eOverall Product Width: Not Specified in\u003c\/li\u003e\n\u003cli\u003eOverall Product Height: Not Specified in\u003c\/li\u003e\n\u003cli\u003eWeight Capacity: Not Specified lbs\u003c\/li\u003e\n\u003cli\u003eActual Product Weight: 0.25\u003c\/li\u003e\n\u003cli\u003eProduct Assembly: Not Specified\u003c\/li\u003e\n\u003cli\u003eProduct Installation: Not Specified\u003c\/li\u003e\n\u003cli\u003eCountry of Origin: Not Specified\u003c\/li\u003e\n\u003cli\u003eCase QTY: Not Specified\/case\u003c\/li\u003e\n\u003cli\u003eCase Weight: Not Specified\u003c\/li\u003e\n\u003cli\u003eShips Via Freight: Not Specified\u003c\/li\u003e\n\u003cli\u003eProposition 65 Warning: Not Specified\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"OPTP (Acct: dtucker@tensnet.com)","offers":[{"title":"Spanish Edition | Book Only","offer_id":48133128421568,"sku":"803-2SP","price":13.5,"currency_code":"USD","in_stock":true},{"title":"English Edition | Book Only","offer_id":48133128487104,"sku":"803-6","price":16.32,"currency_code":"USD","in_stock":true},{"title":"English Edition | Book and Cervical Roll™ Package","offer_id":48133128519872,"sku":"G12","price":41.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1403\/8729\/files\/1775651115395.avif?v=1775651118","url":"https:\/\/tensnet.com\/products\/treat-your-own-neck","provider":"TENSnet","version":"1.0","type":"link"}